I’m Palestinian/Jordanian, born and raised in Los Angeles. Traditionally, I’ve spent much of my career working in brand marketing, business development, and partnerships. Since starting my company, Between East, I’ve been producing video, photo, and experiential projects.

I started my career in entertainment at Creative Artists Agency where I also discovered my passion for brands and creative storytelling. That led me to pursue a career in Account Management at Deutsch, a full-service creative agency. During my time between both companies, a series of personal tragedies gave me a new sense of gratitude which inspired me to launch the agency’s philanthropic arm, Deutsch Good, where I led social good initiatives and spearheaded purpose-driven social & digital campaigns. I grew Deutsch Good to NYC and Deutsch began including the offering in new pitches to clients. My work was recognized in Digiday and Fortune Magazine.

Following my experience working with brands, I launched a two-sided tech marketplace called CURIO - an app to shop local boutiques and get 2-hour delivery to your door. My work with CURIO gained recognition via The Hollywood Reporter, LA Business Journal, LA Fashion Magazine, Uncover LA, This Week in Startups and more. I went on to freelance/consult with brands and talent across various industries. I've mostly been spending time freelancing in the entertainment marketing division of Wheelhouse.

At Wheelhouse, I oversaw and managed brand strategies and creative campaigns for clients across branded entertainment and partnerships. I also ran and produced marketing campaigns, timelines, campaign shoots, talent/brand partnerships, social and experiential projects. I worked with brand teams and agencies to ensure strategic development and execution of client projects and collaborated with talent, producers, directors, and creatives on all campaign marketing from brief to execution. 

After growing my career at companies like CAA, Wheelhouse, Deutsch, and running a tech startup, I had a deep desire to amplify voices that reflected a more accurate representation of my culture which inspired me to launch Between East - an entertainment company that focuses on Middle Eastern & North African storytelling, talent, and cultural experiences. I’m passionate about connecting the global MENA community and bringing inspiring stories to life while also helping create role models for future generations.

I’m currently available for freelance and consulting projects as well as speaking engagements. Get in touch at lena@lenakhouri.com